


Bio Molecular Test

Centro Dentale Zirilli

Symbiagro

Big Mood

Santah

MiAgent

MiCare
MiControl

Three years of digital development and marketing for a group of brands.
Over 100 landing pages, more than 20 websites, photography, video and campaigns: connecting online presence, lead acquisition, CRM and sales team training. Globalrelax.tv is one of the websites created along the way.

The starting point
Global Relax is one of the brands supported within a wider project for its group. Over three years, the work accompanied the online promotion and management of several brands, products and commercial activities.
Our role
Assignon Komlan Messan (Sidass) created websites and landing pages, produced photography, video and graphic materials, managed social channels and advertising budgets, supported the CRM and trained the sales team. These activities were connected to the group’s commercial strategies.
More than 20 websites for the group’s brands
Creating more than 20 websites to promote and manage the group’s brands online. These include globalrelax.tv, presenting armchairs through product information, visual content and enquiry journeys.
Over 100 landing pages in three years
Designing and building over 100 landing pages for products and campaigns. The pages connect advertising messages to information requests and subsequent sales contact.
Campaigns and commercial strategies
Managing the group’s advertising budget and implementing new commercial strategies. Campaigns, websites, landing pages, content and lead management supported the journey from initial interest to sale.
Presenting products through original imagery
Photography and video production to show products, features and contexts of use. The selection includes product and showroom photography, images from promotional shoots, production backstage and videos for the group’s brands and products.
Graphics and marketing materials
Graphic materials for campaigns and product communication. Promotional creative, sales tools and product materials supported the work across channels and brands.
Managing social channels
Social media management and production of content to promote the brands. Photography, video and graphics supported the group’s online presence and marketing activities.
From leads to sales management
CRM management supporting sales operations. Acquired leads were connected to the sales team’s activities, helping organise contacts and their use in the sales process.
Funnels and Brevo automation
Designing a sales funnel with automations built through Brevo. The journey linked acquisition with subsequent contact with potential clients, integrating landing pages and sales management.
Supporting the sales team
Sales team training and support in adopting tools and new strategies. The contribution covered both public communication and the operational work of the people following up contacts.
The scale of the project
- 100+ Landing pages created
- 20+ Websites for the group
- €900,000 Advertising budget managed
- €30M+ Sales attributed to campaigns
Figures stated by Sidass, referring to work for the group over three years. Sales are attributed to campaigns according to information provided by the project lead; they are not the turnover of globalrelax.tv alone.
Project links
Project images









Videos and campaigns for the group’s brands
Approach / outcome
A multi-year project connecting web development, lead acquisition, creative production and sales organisation for the group’s brands. Its scale is reflected in the websites and landing pages, ongoing content and coordinated management of campaigns, CRM and training.
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From the pitch to e-commerce: a collaboration continuing since 2017.
We have supported Bio Molecular Test since 2017: the pitch with its founders, graphics, videos with professionals, several e-commerce website versions, trade shows and events. The collaboration continues with laboratory management software, new reports and an AI-enabled website in development.

The starting point
Bio Molecular Test connects communication, products, professionals and digital journeys. Since 2017, the work has supported its various stages: investor presentations, online presence, materials for the public and professionals, events and training.
Our role over time
Assignon Komlan Messan (Sidass) has followed the project since 2017, working alongside the founders and developing a close understanding of its needs, tools and processes. The collaboration includes graphics, videos with doctors, website versions, e-commerce, trade shows, events and courses, and continues with new digital development.
Since 2017 · Over 2,000 pieces of work delivered for BMT · Active collaboration.
Strategy and the pitch with the founders
Completed. Work on project presentations and participation in the pitch alongside the founders to seek investment. A contribution to storytelling, clarity of materials and presentation to different audiences.
Graphics, identity and materials
Completed and ongoing. Brochures, sales materials, digital creative, kits and product materials. The selection includes examples from different phases, showing the communication’s development and application to physical materials.
Website and e-commerce evolution
Completed. Designing and building several versions of the website, including the one currently online. The e-commerce presents products and supports purchasing; public journeys link to kit registration, tutorials and sample collection information.
Videos with professionals and tutorials
Completed and ongoing. Videos featuring doctors and content presenting the project. Tutorials help users understand the stages of the journey. A selection of videos already published on official BMT channels is available in this case study.
Trade shows, events and training
Completed and ongoing. Communication support for trade shows, events and courses: space graphics, roll-ups, presentations and training materials. Photographs show some of the materials used and moments from the project’s activities.
Laboratory management and new reports
In development. Current work includes laboratory management software and new reports, focusing on processes, information organisation and content presentation. This new phase builds on a long-standing understanding of the project and its operational needs.
The new website with AI
In development. A new website version with AI features is being prepared. It supports BMT’s digital evolution and will be presented when the new features are available.
Project links
Visit the BMT website ↗ · Visit the online shop ↗ · BMT videos on YouTube ↗ · Facebook ↗ · Instagram ↗
Project images








Videos and documents
Approach / outcome
An ongoing collaboration since 2017, connecting strategy, communication, physical materials and digital presence. Work continues on laboratory tools and the new website, informed by direct knowledge of the project and its processes.
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Website, content and enquiries: coordinated communication.
An ongoing collaboration with Centro Dentale Zirilli: the corporate website, two landing pages, a logo refresh, video and graphics for social channels, and a roll-up inviting reviews. The work continues with a CRM for leads from Facebook.

The starting point
For a dental centre, communication spans websites, social content, dedicated pages and materials at the practice. The project connects these tools through a recognisable presence and enquiry journeys suited to different needs.
Our contribution
Assignon Komlan Messan created the corporate website, a dental veneers landing page and a general services landing page. The web work is supported by a logo refresh, video production, social ad graphics and a review roll-up. The collaboration continues with new content and the CRM currently in development.
Refreshing the logo
Completed. A refresh of Centro Dentale Zirilli’s logo and its application across communication materials. The centre’s symbol and colours connect the website, landing pages and graphic materials.
A website to present the centre
Completed. The corporate website presents the centre, treatments, locations and contact channels. Videos produced for the project support the centre’s presentation and online communication.
Two landing pages, two enquiry journeys
Completed. One page focuses on dental veneers; the other covers the centre’s services. Content, imagery and guided requests support both a specific need and contact with reception. The mobile experience follows an app-like approach, with quick contact actions. The veneers landing page keeps Call, WhatsApp, Email and Request within reach.
Content for the website and social channels
Ongoing. Production of videos for the main website, YouTube, Facebook and Instagram. Graphics and video for social ads communicate the services and guide people towards the relevant pages.
A roll-up connecting visits to reviews
Completed. A strategic roll-up invites people to share their experience through a QR code. This physical display links the visit to the option of leaving an online review.
Organising leads from Facebook
In development. A CRM for managing leads originating from Facebook. The work supports a more organised approach to contacts and follow-up activities.
Project links
Veneers landing page ↗ · General services landing page ↗ · Watch the presentation video ↗ · Facebook ↗ · Instagram ↗
Videos and documents
Approach / outcome
Coordinated communication across the brand, website, landing pages, video, social creative and materials at the practice. The ongoing collaboration adds content and CRM development to connect communication with more organised contact management.
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From website to market: a digital journey for Green Biotech.
For Symbiagro S.r.l., we rebuilt the corporate website, handled translations and supported the internal creative team. Work continues on the e-commerce redesign, infrastructure and security with specialist partners, and a development plan for West Africa.

The starting point
Symbiagro is an Italian company applying biotechnology to agriculture. Its website presents the business, product lines, research and services: technical content that needs to be accessible to clients and contacts across different markets.
Our role
Assignon Komlan Messan supports Symbiagro through web presence, translations, consulting and practical support for the internal team. The journey connects the renewed website to digital and strategic activities still in progress.
The website as a reference point
Completed. Rebuilding Symbiagro’s corporate website to present the company, products, services and research projects. Navigation connects sector information with enquiries and the product catalogue.
Translations for new conversations
Completed. Translation of company materials, including presentations in French and English to support international discussions. Content becomes usable across languages while retaining its link to Symbiagro’s identity and expertise.
Rethinking the shop experience
In progress. Redesigning the e-commerce experience, including rebuilding the current store and aligning it with the company’s digital development.
Coordinating with specialist partners
In progress. Rethinking web infrastructure and cybersecurity for internal servers through trusted specialist partners. Media Impresa supports and coordinates this journey around business needs, following the technical work alongside the partners.
A bridge to West Africa
In progress. Supporting a plan to connect Symbiagro with West Africa through dialogue, multilingual presentations and relationship development. This strategic work aims to create opportunities and discussions with new contacts.
Supporting the creative team’s independence
Ongoing. Practical training and hands-on help when internal creatives encounter difficulties using their software. This support helps the team work more independently with its materials and tools.
Project links
Approach / outcome
An ongoing collaboration linking the corporate website, translations and team support with the development of the shop, infrastructure and international relationships. The website and multilingual materials are completed; e-commerce, security and the West Africa initiative remain in progress.
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From brand identity to a magazine launch, across web and social.
For Big Mood, we created the logo, editorial website, Instagram and Facebook pages, and templates for the magazine, social content and launch materials, supported by launch marketing. The collaboration continues through consulting.

The starting point
Big Mood is an editorial project bringing stories, interviews and lifestyle content to print and the web. The launch connected the brand, website and social channels, building the tools needed to introduce the magazine to its audience.
Our contribution
Assignon Komlan Messan created the logo, Big Mood website, Instagram and Facebook pages, and templates for magazine layout, social content and launch materials. Launch marketing accompanied the project, and consulting continues today.
Logo and editorial identity
Creating the Big Mood logo as a recognisable communication element. The brand connects the magazine’s presentation, website and project materials.
A website for the editorial project
Building the website with sections for the magazine, archive, subscriptions and contacts. The Home page features the cover story and editorial content; an online flipbook allows readers to browse the magazine.
Instagram and Facebook
Creating Instagram and Facebook pages to establish the magazine’s social presence. These channels connect the editorial project with its audience and website.
Templates for print, social and launch
Designing templates for magazine layout, social content and launch materials. Reusable graphic tools support visual continuity across content and communication.
Launch marketing
Marketing for the project’s introduction, connecting brand, website, magazine and social channels. The launch was approached as coordinated activities, with materials suited to each touchpoint.
Continuing consulting
The relationship with Big Mood continues. Ongoing consulting builds on the initial work to support changing communication needs and the project’s development.
The project’s value
The logo, editorial website, social pages and magazine and launch templates form a single journey: coordinated tools and communication, supported by a lasting collaboration.
Project links
Approach / outcome
An editorial project supported from logo to launch: website, Instagram and Facebook pages, templates for layout, social and promotional materials, launch marketing and ongoing consulting.
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From brand identity to the launch of a fashion e-commerce business.
From the first brand study to an e-commerce experience with its own identity: for Santah, we coordinated branding, UX, web development, photography and video, social strategy and Brevo automation. The launch journey continues with marketing and mobile experience validation.

The starting point
Santah approached Media Impresa at the earliest stage of its startup. The need was to turn an idea into a recognisable brand and online shopping experience, while preparing the content and channels to introduce it to the public.
Our contribution
We supported the project from brand and logo studies to the e-commerce build. The work combined visual identity, UX design, website development, a marketing plan, social channel setup and photography and video production.
Brand and identity
The logo study established the starting point for Santah’s communication. The identity was applied to the website and project materials, creating continuity between the brand and digital experience.
E-commerce and UX
The design connected the catalogue, navigation and product presentation in a fashion-focused experience. The website includes clothing and accessory categories, product pages and a client area for orders, gift cards, addresses and payment methods.
A mobile experience inspired by apps
The mobile version was designed differently from desktop. Bottom navigation gives direct access to Home, Categories, Store, Profile and Cart. The aim is familiar navigation and a basis for evaluating a future app after testing and marketing. The current project is an e-commerce website; an app remains a possible future development.
Content and marketing
Photography and video supported the brand and online store. The marketing plan and social channel setup prepared the launch; communication and promotion continue on social media, including Facebook.
Forms and Brevo automation
Website forms were connected to Brevo to organise follow-up with contacts and newsletter subscribers. Enquiries and subscriptions become part of the audience relationship journey.
What has been delivered
A launch project bringing together the brand, e-commerce, desktop and mobile UX, content, social channels and automations. Marketing and testing continue to inform future developments.
Approach / outcome
A coordinated launch: brand, e-commerce, desktop and mobile experience, content, social channels and Brevo automation. Marketing and testing continue; a future dedicated app will be evaluated later.
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Sales talent, supported by the right tools.
An app for building business relationships: clients, briefs, opportunities and commissions in one place. An evolving Media Impresa product connected to the CRM.

A MEDIA IMPRESA PRODUCT · WORK IN PROGRESS
The project
MiAgent gives the sales network a clear workspace that can also be used on a phone. It supports the client relationship over time, from listening and proposals to project delivery and continued support.
01 · Clients and opportunities
Assigned clients, ongoing services and next steps come together in a dedicated experience. The aim is to preserve the context of each relationship after the sale.
02 · From needs to a clear brief
A guided process helps collect requirements, materials and timing. The information reaches the CRM record, connecting the sales conversation with the team’s work.
03 · Sales and commissions
Quotes, opportunities and renewals remain available in the same environment. Commission management distinguishes expected, earned and paid amounts, putting clarity before any promise of results.
04 · An app experience
A mobile interface, personal access and installation from a compatible browser. As a PWA, MiAgent can be opened from the Home screen; it is not presented as an app already published in app stores.
Media Impresa’s work
Experience design, visual identity, web development and CRM integration. Onboarding, navigation and workflows are refined together, with attention to access roles and the sales network’s activities.
Development in progress
The web version and demonstration journeys are available. Workflow refinement, testing and operational validation continue. Presentation images are illustrative mockups, not screenshots of actual sales results.
Approach / outcome
A dedicated environment for the sales network, connected to the team’s work. Its value must be validated in practice: less scattered information, clearer briefs and continuity in client relationships.
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Your project. Always with you.
Your project, documents and team within easy reach. MiCare is Media Impresa’s client web app, designed to make every stage of collaboration clearer.

A MEDIA IMPRESA PRODUCT · WORK IN PROGRESS
The project
MiCare puts the relationship between client and team first. A personal area brings together requests, progress, materials and support, so clients can follow their project in one place.
01 · A nine-stage journey
From the initial discussion to delivery and support, the project follows an understandable path. The experience is designed to make progress visible and facilitate discussion of the next steps.
02 · Ideas become clear requests
The service catalogue and guided brief help clients explain their goals, needs and available materials. Requests connect to the work managed in the CRM.
03 · Conversations and support
Tickets, replies and shared materials stay linked to the project. The goal is to reduce scattered messages and repeated handovers while keeping a useful history for client and team.
04 · Documents in the right place
Quotes, invoices and authorised documents can be viewed in the personal area. The mobile experience makes them accessible away from the desk.
Media Impresa’s work
Service strategy, interface design, portal development and connection to internal processes. MiCare’s identity and onboarding guide users from sign-in to project activities.
Development in progress
The web version and PWA experience are available; workflow development and validation in use continue. Installation depends on a compatible browser. Cover images are illustrative mockups of features, not actual client data.
Approach / outcome
A client space designed to bring greater clarity and continuity to collaboration. The expected benefit, to be assessed in use: better organised requests and easier-to-follow support.
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One operational hub. The whole project connected.
The operational centre of the Media Impresa ecosystem: clients, deals, projects and support connected. An evolving CRM with a SaaS development direction.

A MEDIA IMPRESA PRODUCT · WORK IN PROGRESS
The project
MiControl grows out of Media Impresa’s daily work: turning distributed activities and information into a coherent system. It is the management hub connecting the team, the MiCare client portal and the MiAgent sales workspace.
01 · From contact to proposal
Clients, leads, pipelines and quotes organise the sales journey. Context stays with the deal, reducing the need to reconstruct project information at every step.
02 · From proposal to delivery
Projects, tasks and support connect to the client relationship. Workflow design aims to make responsibilities, activity status and next steps clear.
03 · Managing operations
Documents, administration and reporting provide a view of the work. The goal is to coordinate what is sold, delivered and supported over time, with access appropriate to each role.
04 · Three experiences, one ecosystem
MiControl coordinates internal processes. MiAgent makes them accessible to the sales network; MiCare gives clients their own space. The interfaces are distinct but designed around the same journey.
Media Impresa’s work
Process analysis, information architecture, product design and management software development. Interfaces, integrations and automations are built around real operational needs.
Development in progress · SaaS direction
The management software and demos form the project’s foundation. SaaS capabilities and further integrations are under development; availability, configurations and adoption models are being defined through validation. Mockups show illustrative interfaces and demonstration data.
Approach / outcome
A CRM built around the client journey and the team’s work. The next goal is to consolidate processes and integrations and validate the platform as a service, without anticipating future results or availability.
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